5 Reasons to

I’ve been designing and supplying e-books for clients for many years for them to email or put on their website. The reasons for the document often vary, but here are the main advantages;

Stand out in a crowded market


It’s unlikely your competitors will have one, and if they do, or they have something similar, then you absolutely need one to compete, because they may be ‘out-selling’ you. An eBook puts you ahead of the crowd by showing that you care and that you understand the customers’ challenge … and they’ll be the most cost-effective marketing asset in your ‘kit bag’.

Build your brand


Creating awareness about your business services is vital. Your content mustn’t become stale or outdated and it’s essential to keep things ticking over. Building a stream of content and messaging keeps your brand alive and relevant to the market. An eBook is one of many ways to build your brand and raise awareness. Make it available as a download from your website, email it to people, put it on LinkedIn and other social media platforms … in short ‘make some noise’!

A reason to make contact


Generating repeat business confirms the customer was happy with the work you did, and they are happy to give you more business. But all companies have clients they haven’t heard from in a while. Your sales team will also have a list of target customers needing to be contacted. Sending out an eBook is a great way to reach out, for example … “I thought you might like a copy of my eBook”. It’s an excellent sales tool and it reminds people you exist. Plus, it starts a new engagements and sales cycles with target customers and prospects.

People buy from people they trust


We all know this is true, but what if the customer doesn’t don’t know you, let alone trust you? How do customers trust you or anyone else if they haven’t met or used you before? They’ll be forced to make a judgement on who’s best suited to meet their needs, initially through an email or phone call from online research. To be blunt, and if they’ve any sense, they’ll check you out – forensically. Having an eBook pre-empts much of this, and it shows that you’re a Thought Leader – someone who has anticipated the buyer’s dilemma, and their need to have confidence in a supplier.

It shows you care


It’s often the small things that make the difference, and tip the scales in your favour. Having that extra piece of collateral in the mix shows you’re prepared to go further than the competition. It gives the buyer reassurance that you’ll do a great job, because you’ve gone the extra mile already, and the others haven’t bothered. They’ll notice this and reach out to you first.